The US sporting goods provider Brooks Running achieved record sales in the 2025 financial year. Year-on-year, revenues rose by 16 percent. The company continued its growth for the ninth year in a row.
Brooks’ focus on runners led to strong results in key markets. The running shoe brand reported 14 percent growth in North America. In the EMEA region, which includes Europe, the Middle East and Africa, the increase was 22 percent, and in the Asia-Pacific region and Latin America (APLA) it was even 66 percent. This growth spurt was due not least to a 245 percent increase in sales in China. There, Brooks was ranked as the leading international brand among finishers with a time of under three hours at the Shanghai Marathon. The Shanghai Marathon is one of the largest marathons in China.
Taken together, these results contribute to an average annual growth rate of 14 percent over a period of nearly 25 years. This underscores Brooks’ focus on performance innovations for runners since 2001. Thanks to this focus, the brand reached number one among U.S. specialty retailers for performance running shoes in the fourth quarter of 2025.
In North America, Brooks Run Club membership exceeded two million, doubling year-over-year. In EMEA, Brooks outperformed the market in 2025 with increases of 22 percent in France and 28 percent in Germany. The brand also secured the top position in Germany for performance running shoes for adults in the price segment starting at 90 euros. Globally, Brooks’ running clubs became the largest on Strava, with membership more than tripling in 2025.
The brand benefits from the dynamic running market
“Running continues to gain extraordinary momentum around the world as more people choose exercise as part of their approach to health and wellness,” CEO Dan Sheridan said in a statement. “The opportunity before us is incredibly exciting and I have great confidence in the entire Brooks global team. After a record-breaking 2025, we enter 2026 energized by the innovations and programs we will deliver to runners and retailers worldwide.”
Brooks’ strong results are due to continued demand for the brand’s models. In 2025, ten Brooks footwear models achieved year-over-year sales growth of 20 percent or more. The “Glycerin” product line achieved strong results, which the company says was due in large part to the introduction of the “DNA Tuned” midsole foam. Sales rose by 33 percent and sales figures increased by 27 percent. In the fourth quarter, sales increased by 46 percent.
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