The successful collaboration between Tamaris and designer Kilian Kerner reaches a new high point this season: For the first time, Kerner is designing an exclusive Tamaris shoe for his collection, which will be shown on the runways at Berlin Fashion Week and Paris Fashion Week.
The deepening of the collaboration is also a strategic step for Tamaris’ international brand presence. As the designer’s official catwalk partner, the brand positions itself on two relevant international fashion platforms with appearances at Berlin Fashion Week and Paris Fashion Week and sharpens its profile as a feminine, trend-driven brand with international appeal – an important signal in the competition for fashion-savvy consumers and the fashion trade.
Feminine Tamaris DNA meets progressive design by Kilian Kerner
The focus of the cooperation continues to be Tamaris’ claim to support women in their individual style and at the same time visibly expand the brand’s fashion expertise. The new, exclusive high heel combines Tamaris’ feminine design DNA with Kerner’s progressive understanding of fashion and stands for self-confident, modern femininity.
The result: elegant high heels, refined with delicate rhinestones that were placed according to a precise idea by Kilian Kerner. “Glitter is and remains my absolute favorite color and I think high heels are incredibly beautiful and sexy. A great pump is one of the most beautiful pieces of fashion ever,” the designer explains his decision. At the same time, the model shows how Tamaris combines comfort and fashion: the soft Touch-It footbed ensures comfort despite high heels – suitable for long days and nights at glamorous events, red carpets or weddings. On the runway, the signature piece is complemented by other elegant statement styles from the current Tamaris collection and underlines the brand’s focus on the occasion and event segment.
“The exclusive model is available at an RRP of 79.95 euros in the Tamaris online shop and in selected stores. The style was already sold out online on the launch weekend of Berlin Fashion Week – a clear sign of the strong demand for the brand’s collaborative fashion styles. Tamaris is thus making high-quality, runway-inspired design in an accessible price segment for end customers to experience and purchase, while at the same time sending a clear signal to retailers: the brand sharpens its fashion profile and positions itself even more visibly in the international competitive environment with strong collaborations.”
