Months after its highly anticipated launch, NikeSkims is venturing into retail with a series of pop-up projects.
The first location for a temporary space is the London department store Selfridges. The brand will operate a pop-up store there until March 5th. The store will offer a curated selection of footwear, apparel and accessories from the Spring/Summer 2026 collection. The designs were inspired by the “modern ballerina”.
This will be followed by a pop-up at 10 Rue de Turenne in Paris. An adventure room will be set up there from February 3rd to 8th. The Parisian concept is dedicated to well-being and offers a program of events from yoga to barre classes. These should physically reflect the brand’s identity.
NikeSkims will then present similar temporary projects at the House of Innovation Flagship in Paris. Additional pop-ups are planned at retailers such as Dover Street Market and NikeLab in the Marais district of Paris. The latter is scheduled to open on February 7th.
NikeSkims launched in September 2025. There had previously been speculation for months about a possible collaboration between sportswear giant Nike and Kim Kardashian’s shapewear label. After the unveiling, which was rumored to have been delayed due to production delays, the brand explained its goal: to improve women’s sports experience by redefining activewear “without compromise,” Kardashian said at the time.
How the brand would be introduced was initially unclear. Global expansion was reportedly planned for 2026. After that, wholesale partnerships should begin. However, exact dates were not given. The collection was previously only available via Nike and Skims’ respective e-commerce platforms and own stores.
This article was created using digital tools translated.
FashionUnited uses artificial intelligence to speed up the translation of articles and improve the end result. They help us to make FashionUnited’s international reporting quickly and comprehensively accessible to a German-speaking readership. Articles translated using AI-based tools are proofread and carefully edited by our editors before they are published. If you have any questions or comments, please email [email protected]
