Swedish clothing retailer J.Lindeberg unveiled its new store concept on Tuesday. It celebrated its premiere at the Westfield Mall of Scandinavia in the Stockholm suburb of Solna.
According to the company, the interior design concept, developed in collaboration with Stockholm-based architecture firm Stamuli, is intended to be reminiscent of “sports arenas and locker rooms” and combine functionality and style. The new store, which offers the brand’s entire range including the recently launched women’s collection, “sets a clear course for future store concepts worldwide,” emphasized the clothing retailer.
CEO Hans-Christian Meyer emphasized the store’s pioneering importance. “This store shows where J.Lindeberg is today and where we are going,” he said in a statement. “The Mall of Scandinavia is a central location for us, and this new concept allows us to show our identity more clearly than ever – a brand that effortlessly moves between sport and fashion, performance and style.”