Amsterdam-based lifestyle brand 10DAYS announces a strategic partnership with SASAtrend, appointing the Aachen-based distribution company as international sales partner for key markets such as France, Sweden and the Scandinavian region.
As part of this partnership, SASAtrend will be responsible for the distribution and commercial development of 10DAYS in select international markets, working with a network of experienced local agents operating under the SASAtrend umbrella. For the French market, 10DAYS is represented by the Paris-based sales agency Trendsetteuse, led by Christelle Bernex. In Sweden, the brand is represented by Stockholm-based sales agency and distributor Amuse Agency.
Founded in 2007 by Barbara Hilbrink and Myon Veenendaal, 10DAYS has grown into a comprehensive lifestyle brand spanning ready-to-wear, accessories, homeware and fragrances. Inspired by the free spirit of Amsterdam, the brand is known for its philosophy of “unexpectedly simple” and creates comfortable, modern and timeless designs that combine lightness with sophistication. Today, 10DAYS is available in more than 600 points of sale across Europe and is B Corp certified.
SASAtrend is an independent, privately held distribution company headquartered in Aachen, Germany, with branches and distribution centers in Europe and North America. The company currently provides distribution services to more than ten carefully selected fashion, accessories and lifestyle brands, supporting their growth in Europe, North America and select international markets. With SASAtrend as the responsible distribution partner, 10DAYS aims to further strengthen its international structure while maintaining a selective, brand-compliant retail strategy in each local market.
Sassan Safay, Co-Founder & CEO of SASAtrend: “We are proud to welcome 10DAYS to the SASAtrend portfolio. The brand has a strong identity, a clear vision and a proven successful international retail presence. Our mission is to support its growth in key markets through a solid distribution structure and close collaboration with trusted local partners. We see great potential for 10DAYS in Europe and beyond.”
Monique Wijnands, CEO of 10DAYS: “The partnership with SASAtrend is an important step in the next phase of our international growth. Their experience in building brands in different markets, combined with a thoughtful and selective distribution approach, fits perfectly with our growth strategy for 10DAYS. Together we are creating a strong basis for long-term development in markets such as France and Scandinavia.”
Under the SASAtrend umbrella, Trendsetteuse 10DAYS will be represented in France and will focus on building a selective network of independent concept stores and high-quality multi-brand boutiques, starting with the Pre-Fall 2026 sales season. In Sweden, Amuse Agency will support the brand in building a strong and sustainable retail presence. As part of this international growth strategy, 10DAYS will present its collections at CIFF in Copenhagen, one of Northern Europe’s leading fashion trade fairs, where the brand will meet international buyers and partners.