Javier Milei once again resorted to a language that is already common in his digital communication: the comic format. On his Instagram account, the President has long shared illustrations that show him as the protagonist of cartoonish scenes, with comic-book aesthetics and explicit political messages. The strategy is not exclusive to the president: the Minister of Human Capital, Sandra Pettovello, also uses this resource on her social networks, in both cases with content produced and disseminated by libertarian accounts related to the ruling party.
One of the comics that circulated from Pettovello’s entourage was published on his X account (ex Twitter). In the illustration she is seen with Milei discussing the role of the State and social policies. “For years they made us believe that the right thing to do was to give us fish,” they say in the first box. In the following scene, both appear holding a fishing rod, with the slogan that the current government does not provide direct aid but rather “teaches how to fish,” in a direct and critical allusion to the welfare policies of previous governments, which the ruling party usually describes as populist.
Milei, for her part, shared at least two comics on Instagram with him as the central figure. In one of them he appears on top of a boxing ring facing a monster covered in bills, which symbolizes “inflation.” The sequence takes place in three rounds and in all of them the President is the winner. The message is clear: the Government takes credit for having defeated the country’s main economic scourge, one of the discursive flags most repeated by the libertarian administration since its inauguration.
The second illustration appeals to political contrast. In the comic, a militant identified with La Cámpora rebukes Milei and tells him that he did nothing for Argentina. In response, the President picks up the phone and calls Federico Sturzenegger. From there, an extensive list of government measures, reforms and actions is displayed, presented in an exaggerated and humorous manner, reinforcing the idea of hyperactive management in the face of criticism from the opposition.
The common denominator of all these pieces is the use of the visual language of comics to simplify political messages, reinforce management achievements and construct clear antagonists. Far from the traditional institutional tone, Milei and part of his cabinet deepen a communication style that they had already been using, closer to digital culture and the logic of social networks, where caricature and exaggeration function as tools of communication and militancy.
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