Roksanda appoints Patricia Sancho as CEO

London fashion house Roksanda has appointed Patricia Sancho as CEO with immediate effect. In this role, she will drive the brand’s “new phase of growth and global expansion,” the company announced on Tuesday.

Sancho therefore has more than 20 years of experience in the luxury and premium fashion segment. During her career she has held senior positions at Temperley London, Inditex and Juicy Couture. She also founded the strategic brand agency Atenea Consultancy. There she advised luxury and fashion brands on international expansion, market entry and repositioning.

In a statement, Roksanda said Sancho was “known for her ability to balance creative integrity with entrepreneurial vision.” She has a “strong track record of working with creative leaders to achieve strategic clarity, operational discipline and sustained commercial performance.”

Sancho has many years of experience in the fashion industry

The clothing retailer also said Sancho was joining the company at a “crucial moment in the brand’s development.” She is the first CEO since the fashion label was acquired by Damian Hopkins-owned The Brand Group in May 2024.

Commenting on the appointment, Roksanda Ilinčić, the founder and creative director of Roksanda, said: “As we continue to evolve as a brand, it is essential to remain true to our creative codes and values. Patricia brings strategic vision, commercial experience and a deep respect for creativity. I very much look forward to shaping Roksanda’s next chapter together.”

Sancho paid tribute to her new employer: “Roksanda is one of the most original and emotional voices in fashion, and I have long admired Roksanda’s vision and artistry,” she said in a statement. “My focus will be on driving thoughtful growth anchored in the brand’s core values, preserving its femininity, strength and emotionality as we shape a clear offering and business strategy for the future. It’s about growing thoughtfully and with integrity.”