G-Star shows the new creative directors’ first collection

Rushemy Botter and Lisi Herrebrugh have officially made their debut as creative directors at Dutch denim brand G-Star. Their first collection was presented during a fashion show at the brand’s international headquarters in Amsterdam.

The fashion show featured both women’s and men’s fashion. G-Star describes the show as underlining the brand’s current approach: instinctive, considered and driven by meaning. Pieces with exaggerated shapes as well as deconstructed designs were shown. A focus was also on different materials and processing methods. Botter and Herrebrugh are responsible for ‘Raw Research’. This is a section of G-Star that tests ideas and ‘redefines the meaning of denim’.

Real G-Star fans saw the return of a well-known trouser model. The ‘Arc’ jeans return in the Fall/Winter 2026 collection. This design features a twisted seam on the trouser leg. G-Star says the model will be used in both slim-fit and loose-fit versions in the collection.

Creative duo Botter makes their debut at G-Star

The appointment of the creative directors as the new artistic director of G-Star was announced in April 2025. The first show was originally scheduled to take place in Paris in January, but was moved to the headquarters.

Herrebrugh and Botter are no strangers to the fashion industry. They run their own brand, Botter, known for its Caribbean and futuristic influences. You also worked as creative director for the French fashion house Nina Ricci for a long time. The designers also won several awards, including the Grand Prix of Hyères and an Andam Fashion Award. In addition to their work at G-Star, they will also continue to work for their own brand Botter.