Puma has appointed Levin Reyher to the role of Senior Director Marketing Europe.
Reyher announced his new position, leading marketing in Europe, on the career network Linkedin on Wednesday. He has held this position since November.
“Puma is in a reboot phase, full of ambition and hunger to return to where it belongs: on the podium of global sports brands,” said Reyher. “You can feel it in the teams, the partners, the communities.”
He comes to the Herzogenaurach-based sports goods retailer from German jewelry retailer Thomas Sabo, where he was Chief Marketing Officer for seven months. This is not the first time he has been active in the Middle Franconian city. He was already active for direct competitor Adidas until September 2020. He worked for the sportswear group for more than 15 years, most recently as Global Vice President Concept-to-Consumer. He then worked as Director Marketing & Licenses for the Rottendorf clothing group S.Oliver Group.