Seventy years after the 1956 Winter Olympics in Cortina d’Ampezzo, Lacoste – official licensee of the International Olympic Committee – presents an exclusive capsule collection that combines sport and elegance and takes a decidedly sophisticated approach to winter clothing.
An appreciation of the Olympic spirit combined with Alpine sophistication
Firmly rooted in the après-ski spirit and elegant atmosphere of Italian ski resorts, the Olympic Heritage Cortina d’Ampezzo 1956 collection embodies a dialogue between performance, tradition and sophistication. Inspired by the brand’s sports archives and French craftsmanship, it reinterprets the codes of winter clothing with elegant cuts that offer maximum comfort thanks to high-quality materials and careful details borrowed from the aesthetics of the 1950s.
The iconic winter blue of the original logo of the 1956 Winter Olympics in Cortina d’Ampezzo is revisited as the central theme of this capsule collection, adding a touch of retro chic to the decidedly contemporary collection.
When the thrill of winter sports wears off, elegance comes to the fore
With this unique collection, Lacoste celebrates après-ski: those floating moments between the end of a day in the mountains, sunny terraces, cozy hotels and evening walks. Every silhouette reflects this effortless elegance – characterized by deliberately placed retro accents.
Iconic pieces in the area of tension between tradition and modernity
The items in the Lacoste x Olympic Heritage Cortina d’Ampezzo 1956 capsule collection combine modernity and nostalgia. Fitted merino wool sweaters, vintage-inspired quilted jackets, sweatshirts and polo shirts with a reworked Winter Olympics logo, comfortable and stylish trousers with technical details, limited winter accessories, gloves, hats and scarves that evoke the retro charm of the 1950s mountains. Each item embodies French elegance at the intersection of sport and fashion. This spirit of “French Fashion Sport” is very important to Lacoste.
Global elegance
The collection has been available in selected boutiques and flagship stores across Europe since December 15, 2025.
In Italy:
- All Lacoste stores with special window displays in Verona and Venice as well as a pop-up store in Milan Central Station.
- In Lacoste flagship stores in major European capitals: Paris, London, Zurich, Berlin, Madrid and Milan.
The collection will also be available online on the Lacoste website and the Olympic Store immediately following its launch.
A campaign dedicated to the Alpine lifestyle
This collection is brought to life through a specially developed campaign with après-ski moments. An immersive film tells the story of the encounter between French style and Italian art de vivre.