Puma has appointed Nadia Kokni to the role of Vice President Global Brand Marketing.
Kokni has taken over the marketing management with effect from January 1st, the Herzogenaurach sports retailer announced on Thursday. In this position, she will report directly to Chief Brand Officer Maria Valdes.
In her new role, she will lead global brand marketing strategy, creative brand marketing direction, and integrated marketing and communications. She succeeds Richard Teyssier, who has decided to leave Puma “to take on new challenges outside the company”.
“Nadia is a world-class marketing expert who has demonstrated the ability to build modern global brands through strategic clarity, creative excellence and cultural relevance,” said Valdes. “Her appointment comes at an important time for Puma as we further connect product development and storytelling.”
The new head of marketing brings extensive international experience in shaping and transforming leading global brands in the areas of sports, fashion and lifestyle. She has held senior positions at fashion brands and retailers such as JD Sports, H&M, Adidas and Tommy Hilfiger, among others. Most recently, she worked for the Metzingen fashion group Hugo Boss as Senior Vice President of Global Marketing & Communications.
Her appointment follows Puma’s decision to consolidate brand marketing, product, creative direction, innovation and go-to-market into a single global organization under Valdes’ leadership. In addition to Kokni, Levin Reyher is now also active in Puma’s marketing team. He holds the role of Senior Director Marketing Europe.