The new year starts in motion. Rita Ora returns with ‘Primark presents Rita Ora’, putting activewear at the heart of her collaboration with Irish fashion retailer Primark for the first time.
The new collection is inspired by her love of Pilates. It combines performance details with stylish silhouettes that effortlessly transition from workout to everyday life.
Every movement counts
Inspired by her love of Pilates, the capsule collection combines performance details with stylish silhouettes. These are designed for real life: from workouts to coffee breaks and everything in between. Comfort, freedom of movement and portability are the focus, without compromising on style or price.
The Rita Ora capsule collection is part of Primark’s largest and most innovative performance activewear collection to date. The collection emphasizes that activewear reflects lifestyle and not just training. Whether you move intensively or integrate small moments of movement into your everyday life: every movement counts.
‘An accessible start to the year’
Steve Lawton, Chief Product Officer at Primark, said:
“This is our biggest and most innovative activewear launch to date and is exactly what Primark is strong at. Just as we have done in fashion for decades, we are making activewear accessible. We offer the best innovations and materials without excluding anyone on price. Primark is based on the belief that you don’t have to spend more to feel and look good. Activewear is the perfect example of this, worn by millions of our customers every day.”
With this collection, Primark reinforces its vision of modern activewear: stylish, comfortable and affordable. Prices start at 4.50 euros for activewear and 3 euros for accessories. An accessible start to the new year where exercise in all forms counts.
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