He Paris Saint-Germain (PSG) announced this Friday that the Emirati real estate developer Beyond Developmentsbased on Dubaiwill be a new official sponsor of the club until 2029, and its logo will appear on the right sleeve of its sports kit.
The French club, which is owned by the Qatari investment fund Qatar Sports Investment, reported in a statement that Beyond Developments is “at the forefront of the creation of emblematic destinations” and, therefore, believes that this sponsorship brings together two brands “influential in the future of sport, design and modern good living.”
“This collaboration also draws on the strength of the cities that each of the brands embody.. “Paris and Dubai are among the most emblematic metropolises in the world, admired for different but complementary qualities,” PSG said.
The sponsorship is added to the one already maintained with the airline Qatar Airwayss, extended until 2028, and the one signed with the official Rwandan tourism agency ‘Visit Rwanda’, which was renewed last April despite criticism from the Congo DR of supposedly providing support to armed groups in this country.
“This sponsorship with Paris Saint-Germain gives a strong boost to the year we face and reflects our conviction that sport and design “They share the same power: to bring together, shape cultures and create lasting moments,” said Beyond Developments CEO Adil Taqi.
The logo de Beyond Developmentswhich will be visible from next Sunday, January 4, in a league match against Paris FC, will occupy the space left by the online fashion sales platform ‘Goat’, which was one of the club’s official sponsors between 2022 and 2024.