Finnish fiber technology company Spinnova has found an ally in Fashion for Good. The accelerator and collaboration platform aims to help build an industry ecosystem for scaling textile innovations.
Fashion for Good’s involvement follows the launch of Spinnova’s revised strategy earlier this year. The Finnish company said it wanted to build an international consortium of companies. The aim is to scale the technology and in particular the market availability of Spinnova fiber, a cellulose-based textile.
This mission fits seamlessly into Fashion for Good’s desire to develop a regenerative fashion industry. The Dutch platform has already established a similar enthusiasm for global collaboration through initiatives that bring together brands, retailers, suppliers, innovators and investors. Together they work to scale innovative solutions and provide capital for systemic change.
Supporting Spinnova’s ambitions will be reflected in efforts to help the company shape its development and structure. In a statement, Katrin Ley, managing director of Fashion for Good, emphasized the importance of a “coordinated ecosystem approach” to scaling next-generation materials. She added: “It’s not just about proving that the technology works. It’s about building the infrastructure and capabilities across the value chain that make adoption viable.”
Spinnova announced changes to its business model in June after its partner Suzano, a Brazilian pulp and paper manufacturer, withdrew support for the company. Despite numerous previous collaborations in the industry, including with Adidas, Bestseller and The North Face, Spinnova recognized the urgency of cost-cutting measures. In addition, the need for committed partners became clear to both scale and stabilize the use of its technology.
In his own statement, Pedro Brito, Spinnova’s senior commercial manager, described Fashion for Good’s support as “invaluable.” He continued: “From our initial discussions about the ecosystem models, their insights have shaped our approach. With a global network and deep expertise in driving collaboration in the fashion industry, Fashion for Good will play a key role in building and managing this unique ecosystem. We are very excited about it.”
This article was created using digital tools translated.
FashionUnited uses artificial intelligence to speed up the translation of articles and improve the end result. They help us to make FashionUnited’s international reporting quickly and comprehensively accessible to a German-speaking readership. Articles translated using AI-based tools are proofread and carefully edited by our editors before they are published. If you have any questions or comments, please email [email protected]