Silhouette promotes Kristin Kunkel to be responsible for key accounts, e-commerce and training in the USA

Austrian eyewear retailer Silhouette announced on Monday the appointment of Kristin Kunkel as the new head of key accounts, e-commerce and training in its US sales team.

In her new, expanded role, Kunkel will be responsible for strategic development in key accounts and lead the development of comprehensive training programs, the company said. These training initiatives are intended to improve collaboration between Silhouette and opticians and retail partners in the United States.

Celeste Vos, Vice President of Sales at Silhouette, emphasized the importance of this promotion. She said Kunkel’s new leadership role underscores the “critical” importance of education and partnerships in Silhouette’s long-term strategy. Vos emphasized that the newly founded training department is now supported by dedicated trainers in all four regions. This is crucial for improving the purchasing experience and providing knowledge and tools to accelerate growth. Vos expressed confidence that Kunkel’s vision will further strengthen the company’s expertise and added value.

Kunkel joined Silhouette in 2021 as head of US key accounts and e-commerce. According to the company, she oversaw national trading partners with multiple locations, department stores and e-commerce platforms. She was also instrumental in the introduction of Silhouette’s Click & Collect service in the USA.

Prior to Silhouette, Kunkel was Senior Group Manager at online marketplace The RealReal and spent more than ten years at Oliver Peoples Eyewear, where she rose to Senior Sales Director and contributed to the brand’s growth in the luxury segment. She is also a current member of the Optical Women’s Association Marketing Committee and the Vision Council.