Blutsgeschwister has had a new wholesale manager since October.
Sebastian Stein will head the Berlin label’s wholesale business in the future, as FashionUnited learned from the label. Previously, he held the role of Lead Wholesale Manager DACH & Poland at the shoe brand Camper and worked as Head of Sales at the Lala Berlin brand.
Stein is intended to strengthen the established and long-standing core customers as strategically important partners and at the same time attract new retail target groups.
“What convinced me about Blutsgeschwister right from the start is the great potential of this brand: its strong DNA, the consistently practiced sustainability and the passion with which we work here,” said Stein in a statement on Tuesday. “This interplay of purpose, creativity and humanity convinced me to become part of this journey and to actively shape the next successful chapters of the brand.”
The Blutsgeschwister brand is currently revising its strategy and will in future offer its collection in three clearly defined segments – Basic, Colorful Core and Sophisticated. The company’s own store network has also been optimized in the current year.
The post was updated at 4:20 p.m. on December 16 with additional details from the release.