The shirt specialist Two Flowers is expanding its collection. For the 2026/27 fall/winter collection, the company wants to add sweaters, jackets, short coats and windbreakers to the range. Owner Heiko Storz wants to develop the label into a full-service provider for men’s fashion. At the heart of the label is “excellent calculation and sharply calculated basic price points”.
Two Flowers is originally an Italian shirt brand that was taken over and repositioned in 2024 by Swiss Hest GmbH in Radolfzell and its owner Heiko Storz. It will go on sale in winter 2025. Swiss Hest also owns the women’s and men’s fashion brand Fil Noir.
With the new product groups, the company wants to present a versatile collection made of high-quality materials, with subtle vintage details and in a harmonious color palette. Shirts range in retail price from 59.95 to 79.95 euros. “Good products find their niche,” says Heiko Storz. “We keep hearing from the market that the prices of some product groups are so high that men no longer participate. We have a solution to this problem: highly priced, accurate products that immediately impress in terms of quality, feel and fit.”
With a size range from S to 3XL and a consistent 3.0 calculation, Storz wants to position the brand at the entry-level price point for fashion houses and men’s outfitters.
As a Unitex and Katag partner brand, all products can be purchased both under the Two Flowers brand name and as a private label.