The subject has now been a bit tired, but it is certainly not good for her image: Yvonne Coldeweijer was once again extensively criticized yesterday in Today Inside. “Jesus!”
It is for the enthusiast juice and showbiz is quite a deception: Yvonne Coldeweijer, who managed to shake up the celebrity world on her own with her juice channel, is not doing anything as a TV maker. She has been preparing a juice program on Net5 for seven months, but all she does is argue and deliver nothing.
‘It stops!’
TV authority Tina Nijkamp was at the table last night Today Inside and explained to the millions of viewers of that program that Yvonne is really blundering. “Of course, things aren’t going well at all with that program. I don’t think John de Mol really wants to do it anymore, man.”
She continues: “As a broadcaster you buy a star for a lot of money. He will develop a program. The first team goes wrong, the second team goes wrong again. It is in the schedule, then it has to be postponed and at a certain point it stops.”
‘Jesus!’
John de Mol has become a media billionaire by simply delivering continuously and all Yvonne delivers is arguing behind the scenes. “It’s not a good sign if there’s so much mess behind the scenes before it’s on the air. So yes, I think John de Mol thinks: Jesus, what have I gotten myself into.”
And that for a mega salary. “I understand that Yvonne Coldeweijer is there for five thousand euros a year,” says Tina. “Those are the strong rumors. A two-year contract. Yes, of course you have to deliver, right?”
Five days
It won’t work out anyway, Tina thinks. First of all, she points out that there is no urgency in the show because it is not live. “I understand that they will record it for five days in three days.”
She continues: “It should come from 8 p.m. to 8:30 p.m. As a channel, that is of little use, because then you only have 22 minutes of net TV because you always have an advertising break. Compared to the Journaal, GTST, Met Het Mes Op Tafel and De Bondgenoten. I’m curious.”
Accommodating
Johan Derksen loves it when this project flops. “Even if she was very accommodating and wanted to do everything to make it a success, I think it was a wrong choice to bring her in.”
He continues: “The whole of the Netherlands was happy that she stopped with that nonsense, and now there comes another lady who guarantees divorces, children who become unhappy, strange arguments, because she is only selling gossip as journalism. It has no use whatsoever. It is gut TV.”
Crazy woman
Tina points out that John apparently wants this himself. “Yes, but John de Mol actually brought her into his home himself.”
Johan: “I understand John. He has only one goal: to get a lot of viewers and to sell advertising, so he thinks: that crazy woman could be a success.”
René van der Gijp can’t put his finger on it. “Then you should put them on SBS 6, Johan, if you think it will be a great success?”, he concludes.