The US sports watch specialist Coros Wearables Inc. is strengthening its sales in German-speaking countries. On Wednesday, the company announced that Marvin Beer had been appointed to the newly created position of Sales Manager for Germany and Austria.
“With this step, Coros is responding to the strong growth in the DACH region and the increasing demand for GPS sports watches, accessories and smart training solutions,” the company said in a statement.
In his new role, Beer will report directly to Coros’ European management. In the future, he will “expand the wholesale and distributor business, strengthen specialist retail partnerships and open up new sales channels”.
According to his new employer, the 33-year-old has many years of experience in the sports and outdoor industry. Most recently, as European Sales Manager, he was responsible for European sales of the Madshus brand, which specializes in cross-country skiing equipment.
Clemens Zehetner, who is responsible for the DACH region at Coros as Country Manager, explained the personnel decision. “Marvin brings exactly the expertise and energy we need for our next phase of growth,” he said in a statement. “His proximity to the community and his understanding of the needs of ambitious athletes will significantly advance Coros in the region.”