Over the last two years, “Britishcore” has taken social media by storm. The aesthetic combines nostalgia with a modern look at today’s Britain – and celebrates the everyday in a distinctive way.
This isn’t about afternoon tea at The Ritz, it’s about sausage rolls from Greggs down the street. Not about walks through rainy fields, but about going to Tesco or the traditional Sunday roast in the pub. Britishcore is a tribute to real life as it is lived on British streets.
Fashion plays a central role in this. The rough, urban vibes of London streetwear characterize the look. Bomber jackets from the 1970s or utility jackets are combined with tartan, plaid or checked skirts. Loafers, flat sneakers or sturdy boots go well with this.
Tartan itself is an iconic element. Once a symbol of Scottish clans and later the British royal family, it was radically reinterpreted by Vivienne Westwood during her punk and Anglomania phases. Today, designers like Sinead Gorey and Chopova Lowena continue these codes and adapt them to a young, urban generation.
But Britishcore lives primarily from its effortless, British attitude. For the winter 2025 campaign, Burberry staged actress Olivia Colman not in a stately home, but behind the counter of a fish and chip shop. A clear statement that luxury fashion also celebrates everyday life. Anyone following the fall/winter 2026 collections should keep an eye out for more Britishcore moments.
Here are young Londoners on the street wearing the Britishcore look.
A waterproof ‘Audrey’ check hoodie is worn with a ‘Wilma’ check skirt with cargo pocket from Barbour. Pair it with a bright green Marc Jacobs hobo bag and Frye boots.
A multicolored check kilt with an embellished pin from Hairy Mary is paired with a vintage aviator jacket, complemented by white socks, black loafers and a black bag.
A t-shirt from Vivienne Westwood is worn under a short blue cotton jacket, paired with a blue checked wrap skirt from Susmie’s. Black, transparent knee socks and penny loafers complete the outfit.
A black leather jacket with gold eyelets is worn with a lace corset, brown checked kilt, tweed cap, tooled belt, fringe bag and lace-up boots – all vintage.
A short moto jacket made of brown faux leather is combined with a skirt made of two shirts, one with a tartan pattern, the other with a polka dot pattern. The look is completed with a satchel bag from Bershka and black slouchy boots.
A cropped red leather jacket with black piping is paired with a black lace camisole, a mid-length checked kilt and flat black boots.
On the left, a black aviator jacket is worn over a blue and white striped shirt and a green leather tie with a black, gray and white checked skirt over khaki trousers, complemented by an Acne Studio ‘Musubi’ bag and Converse sneakers. On the right, a cropped canvas jacket is paired with a ruffled cutout midi skirt in a multicolored check pattern from Collusion, paired with a hobo bag and Converse sneakers.
A nylon aviator jacket is worn with an ‘Andrea’ checked wool scarf from APC. A long skirt in three different check patterns from Stefani Studio and fluffy loafers from Ugg x Ambush complete the outfit.
A silver puffer jacket is paired with a vintage skirt with horizontal tartan patchwork panels over stirrup pants and worn with two-tone sneakers.
A white polo shirt with a long button placket, gold buttons and an embroidered logo is worn under a black velvet jacket. The outfit is completed with a mid-length vintage red tartan kilt, black boots and a cream handbag.
This article was created using digital tools translated.
FashionUnited uses artificial intelligence to speed up the translation of articles and improve the end result. They help us to make FashionUnited’s international reporting quickly and comprehensively accessible to a German-speaking readership. Articles translated using AI-based tools are proofread and carefully edited by our editors before they are published. If you have any questions or comments, please email [email protected]