Tina Nijkamp gets a vicarious headache from the amateurish way in which Yvonne Coldeweijer works as a TV maker. She speaks of ‘diva behavior’ and ‘nonsense’. “Not in the mood for this kind of shit!”
TV authority Tina Nijkamp has hated celebrities and their insufferable diva behavior from her time as channel boss of SBS 6. She has often lashed out at Marc-Marie Huijbregts, who even kept her away from her sister’s sickbed for all sorts of TV mishaps, and recently Rob Geus (‘he called on Christmas Eve!’) was also criticized.
Pink background
Those feelings of annoyance immediately bubble up in Tina now that she reads that Yvonne Coldeweijer’s juice show on Net5 has been postponed for the second time. The preparations have been going on for seven months and it is now slowly becoming clear that placing Insta texts on a pink background is different from putting on a TV production.
Eric de Munck, until recently successful at RTL Boulevard, has resigned because, according to him, Yvonne is impossible to work with, and therefore the premiere date of January 5 cannot be met. In fact, it’s so bad that there isn’t even a new premiere date: it’s been pulled from schedules indefinitely. Oops, oops, oops.
Juice crisis
Tina is very fierce about Yvonne. She speaks on her analysis channel of a ‘juice crisis’, ‘diva behavior’ and ‘bullshit’, and spends a large part of her podcast on it Tina’s TV Update On. It’s crazy that the juice show has been in the works for seven months, she says. “Normally, a program of this type has a maximum preparation time of about three months.”
According to her, it is up to Frans Klein, Talpa’s program director, to solve this. “Well, of course Frans Klein doesn’t feel like doing that at all because Frans Klein is very busy programming the channels and that is quite difficult these days, because advertiser income is declining. It is all hands on deck.”
In your own home
Now Frans has to solve this as a kind of personnel manager, because Talpa has decided to make Yvonne’s juice show in-house and not outsource it to an outside producer. “Otherwise you can say to the producer: ‘Please solve this. We have no interest in this at all and we don’t want anything to do with it.’”
It will be especially difficult to find a new editor-in-chief, Tina thinks. “Who still wants to make this program as an editor? If this all happens before the broadcast is even on television, then it will be quite difficult. That is also the case for RTL Tonight. (…) It is not the case that these editors are up for grabs.”
Not in the mood for shit
So much hassle for half an hour of TV a day, Tina sighs. “I think Frans Klein and the Net5 program team are very disappointed, John de Mol too. I actually think they regret offering Yvonne Coldeweijer a contract, because of course you have no interest in this kind of shit as a channel.”
“You just want it to be delivered and that when you order a program… You pay well for it. The host is paid well. Yvonne Coldeweijer is said to earn five hundred thousand euros per year and has a two-year contract. If you pay that, you at least want peace of mind and a good program in return.”
No chance
The worst part is that this is going to flop anyway, if it ever gets on the air, Tina thinks. “It’s all nonsense and it’s only half an hour, which of course has no chance anyway. From eight to half past eight on Net5, you can’t do anything with that. That’s 22 minutes net and that’s far too little to keep the viewer engaged.”
Before they have zapped in, you are already in the commercial break, Tina decides. “Maybe it would also be better for Yvonne Coldeweijer herself if this program would no longer continue at all. I honestly think there is a very small chance that it will continue, because I think Talpa thinks: we don’t feel like doing this anymore, with all this bullshit.”