The Berlin brand No Bad Days Club continues its growth course: The company currently has over 200 partner stores across Europe – from department stores and concept stores to boutiques and gift shops. With clear brand positioning, high-quality products from Portugal and strong dealer support, NBDC has established itself as a fixture in the premium segment for fashionable socks in recent years.
A special highlight is the latest entry into Breuninger Stuttgart: Since November 2025, the renowned department store has been presenting the large POS display in the “Young Fashion & Accessories” department. The various sock collections are on display, including the popular statement tennis socks and the new après ski collection with matching gift sets. This is an important milestone for the brand – Breuninger stands for a curated range, high quality and trend-conscious customers.
The fact that the brand is well received by retailers is also shown by a repeat purchase rate of almost 70 percent. Many partnerships are long-term. An example: Our first major B2B customer has now placed over 170 orders since we began working together in April 2023 – the business relationship has now developed into a very friendly relationship.
In order to further expand its contact with stationary retailers, No Bad Days Club is also cooperating with the Sunshine Agency in Cologne. The collections are regularly presented in the showroom there, giving potential trading partners an immediate impression of the quality, feel and range of products.
In terms of content, the brand remains true to its line: socks with attitude, designed around the themes of positivity, work-life balance and small everyday moments that are intended to put you in a good mood. Around 80 percent of the products are made from organic cotton in Portugal – a promise of quality that clearly sets the brand apart from the mass market.
Outlook: No Bad Days Club plans to further expand its dealer network across Europe. In addition to a stronger presence in established core markets, the focus is particularly on expansion into new EU regions. Since November 2025, we have been represented in the Baltics for the first time with Watch Wear – a retailer that stocks brands such as VEJA, RAINS, Kapten & Son and Happy Socks, among others. The collaboration marks another important step in anchoring the brand in new European lifestyle and fashion communities. With strong POS concepts, high customer satisfaction and a clear brand profile, NBDC sees itself well positioned for the next expansion phase.