In the reconstruction of the fall of Hans Wijers in de Volkskrant The Netherlands got to know Simon Neefjes and the group of friends of this ‘acclaimed advertising man’: the Jägermeister Borrel Club. The feeling: you were fishing for herring, which had to be thrown back because it was unsuitable for consumption, but then they suddenly see from another cutter that you have unknowingly dragged a huge blue whale into the harbor.
The Jägermeister Borrelclub consists of about twenty ‘entrepreneurial free thinkers’: architects, catering entrepreneurs, real estate men, lawyers and notaries. The club was founded by, among others, communications strategist (‘like a fish in water in very difficult situations’) Charles Huijskens and Reinout Oerlemans (Arnie) and their headquarters are the Amsterdam cafés ‘De Pieper’ and ‘Hoppe’. What a wonderful thing, you think three times YES as a reporter, because you can pretty much picture what happens at the bar if one of this group accidentally swam into the waters of, for example, a Dilan Yesilgöz.
I don’t know which of you has experience with Jägermeister. It is a herbal drink with a high alcohol content, which when combined with beer, lubricates the throat. You become a bit more open-minded, especially if everyone else drinks it too. I’m not a fan, it’s too spicy for me, it gives me heartburn, but that’s completely irrelevant to this column.
The Jägermeister Borrel Club, not average guys with normal concerns, this is the outside category and they know it themselves
It works in that club. Just sweat off all those tensions, vomit, but that’s the mentality at home, because they are not average guys with normal worries, this is the outside category and they know it themselves. I was surprised why Reinout Oerlemans from the United States insists on having luxury apartments built for the happy few in the center of Amsterdam, despite a popular uprising. The answer lies in the wet catering industry: the Jägermeisters gave it the thumbs up. And that’s the nice thing about a club, you help each other where you can and then it’s just fun again.
The annual Christmas meeting of the Jägermeisters is coming soon. A request from me: Simon, Charles and Arnie just do it in ‘de Pieper’ or ‘Hoppe’ and not in Sankt Anton, Saint-Tropez, or even worse in the mansion from Arnie in the States. Let me know, I will of course report everyone anonymously. The most important journalistic codes are as clear as Spa Blauw when Jägermeister is involved, otherwise the risk of personal or professional damage is too great.
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