At a Savoir Faire ceremony, the French luxury goods group LVMH honored those employees who practice the “Métiers d’Excellence” within the group. This edition presented an opportunity to redefine the craft. It is not only seen as manufacturing skills in the studios, but is also reflected in the experience and emotions conveyed by the sales jobs.
A total of 73 employees from eight countries and 44 companies were selected. They prevailed against 110,000 talented people from 280 professions. Each of the “Virtuosos 2025” received a brooch designed by Victoire de Castellane for Dior Joaillerie – a kind of medal of merit. The awards cover various sectors: fashion, leather goods, watches, jewelry, perfume and cosmetics, but also wines, spirits and selective retail.
“I would like to congratulate our virtuosos on behalf of my family, especially my father Bernard Arnault,” said Antoine Arnault, member of the Board of Directors of LVMH, during the ceremony. “We know very well how much the group owes to the excellence of its talents. We owe our vitality as a luxury group to them.” He added: “Beyond the technical perfection, it is the soul and passion that is breathed into each creation. They transform a simple purchase into an extraordinary experience.”
At LVMH, sales are considered a form of craftsmanship
Particularly noticeable among the awards given are those for sales staff. LVMH considers “virtuosos” to mean not only people who work with their hands, but also those who provide person-to-person services – such as sales employees.
Here, craftsmanship not only means creation, but also emotion. “Craft is not just what you do with your hands. The sales teams convey emotions,” Bastien, manager of salons particuliers and personal shopping at Paris department store Le Bon Marché, told FashionUnited. “Customers come to have an experience. Otherwise they could order online. That’s why LVMH views sales jobs as a craft – at least for direct exchange with customers.”
“Especially today, when economic conditions are more challenging, we recognize even more how strategic the ‘Métiers d’Excellence’ are,” concluded Arnault. “They are the living engine of our group. In a turbulent market, they can make the difference and give us an edge over the competition. Through the excellence of their work, they attract new customers.” He emphasized: “Our ‘Métiers d’Excellence’ are precious. We will continue to protect them and make them shine.”
In addition, LVMH is presenting a documentary film entitled ‘Voyage au cœur de l’excellence’, directed by Vasken Toranian. The film will be broadcast on France TV as well as on the group’s YouTube channel.
This article was created using digital tools translated.
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