US shoe manufacturer Crocs has promoted Rupert Campbell to executive vice president and president of its Heydude brand. Effective today, Campbell will join the Group’s Executive Leadership Team. He reports directly to Crocs CEO Andrew Rees.
Campbell joined Crocs in March 2025. He took on the position of Senior Vice President and Chief Commercial Officer for the Heydude brand. In this role, he was responsible for implementing a global business strategy. His new responsibilities include all areas of the brand’s product, marketing and go-to-market strategy.
Prior to joining Crocs, Campbell was president of Adidas North America. He worked for the German sporting goods manufacturer for ten years. During this time he held various management positions in international markets.
“Rupert has proven to be an important part of the Heydude leadership team. He has driven the global strategy and its execution across all areas of our Heydude business,” said Rees. “We are confident that he will lead the Heydude business to long-term, scalable and global growth.”
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