The Stuttgart beauty brand Keren Sierra is also opening its first brand area at Breuninger in Stuttgart for the launch. Support for the area, which focuses on beauty treatments and shopping, was provided by retail expert Liganova.
Keren Sierra is presenting itself in the fashion retailer’s Stuttgart flagship on a 400 square meter area, Liganova announced on Monday. There are eleven treatment rooms and lounges for skin and health treatments as well as retail areas to present and use the brand’s range.
“With Keren Sierra, we are creating a place where modern aesthetics and deep well-being merge,” said Keren Sierra, the founder of the eponymous brand. “Our goal is to create a conscious experience – far away from short-lived beauty trends, towards sustainable transformation. Every treatment, every detail, every touch is curated to bring body, mind and skin into harmony.”
The area is based on a design concept developed by Liganova, which is intended to combine contrasts in a harmonious way, according to the statement. Minimalist architecture meets natural materials and organic shapes. The eye-catcher is the so-called “Inspiration Island”, which is a “bar” that presents various ampoules from the brand.
“With the first Keren Sierra Brand Space, we have translated the brand values into an emotionally tangible overall concept,” said Timo Schönauer, Co-CEO of Liganova. “This project shows how we develop brand experience spaces that combine design, technology and holistic well-being – a pioneering field with enormous potential in the area of health and well-being.”