Those who are overwhelmed by knitting, i.e. those who are enthusiastic about knitting, can almost go crazy with the spools and skeins of yarn.
From the Novita yarn factory in Koria, Kouvola, about seven million yarns are sold to stores every year.
The corona pandemic ignited a great passion for knitting in Finns, which has decreased a little since the return to normal conditions, but definitely not extinguished.
According to estimates, more than a million Finns enjoy knitting.
Novita’s wool comes from West Yorkshire, England, because there are not enough wool-producing sheep in Finland.
There are numerous stages in the production of wool yarn. Here, the top band, i.e. long, straight and airy wool fiber, is worked forward. Helja Salonen
Novita’s most popular yarn by far is still 7 brothers, whose colors change and complement each other according to the seasons.
One color is above the rest.
Black downtime has been the most popular for a long time and that’s what the factory manager is Teemu Touran still included.
According to Mikko Koposen, CEO of Novita, Finns’ hobby of handicrafts is huge compared to international standards. Helja Salonen
A long arc
Visiting groups are also welcomed to the Novita factory, to whom the long arc of yarn production is introduced.
On the side of the dyeing room, you can see how wool yarns are dyed either in large pots or in dyeing cabinets.
In the video, 40 years as the foreman of the yarn mill’s dyeing room Jorma Loikala introduces the place in the factory that often gets people excited about knitting so excited that it almost breaks out into fistfights.