The project founded by designer Umberto Palermo transforms the vision into productive reality, proposing a model of sustainable electric urban mobility, entirely Made in Italy and attentive to the regeneration of territories

Riccardo Rossi

November 13 – 6.57pm – MILAN

Mole Urbana takes a decisive step today: with the inauguration of the new factory in Orbassano, the project founded by Umberto Palermo becomes a productive reality. The event was attended by local authorities, the Minister of the Environment and Energy Security Gilberto Pichetto Fratin, representatives of institutions, industrial partners and members of the academic world. The meeting offered a shared reflection on the role of Italian manufacturing as a driver of innovation, territorial development and sustainability. Projects like Mole Urbana demonstrate how creativity, technology and production capacity can be integrated into a replicable industrial model, capable of enhancing local skills and strengthening the country’s competitiveness. Among those present, in addition to the minister Pichetto Fratin, Umberto Palermoexecutive president of Mole Urbana and president of Up Design, e Cinzia Maria Bossomayor of Orbassano, underlined the importance of industrial investments capable of regenerating abandoned areas and creating qualified jobs.

The words of the minister

The presence of Minister Gilberto Pichetto Fratin gave the inauguration a significant institutional value. “The Mole Urbana project represents a concrete example of Italian industrial transition – explained the minister – where entrepreneurial innovation also finds space in peripheral territories. Here it is not just a question of producing electric vehicles, but of enhancing skills, know-how and national production capacity”. Picket Fratin framed the initiative in the broader context of Italian industrial policy: “Italy still has a great production capacity, especially in automotive components. Many brands may be foreign, but the cars often remain Italian. Defending this know-how means protecting the flexibility and creativity that allow us to compete on a global level.” According to the minister, Mole Urbana demonstrates how the ecological transition does not have to be imposed from above, but can arise from the skills and energy of the territories. The project therefore embodies a shared vision: Italian design, electric mobility and sustainable development can coexist in a replicable and concrete industrial model, capable of attracting investments and stimulating innovation.

Mole Urbana: a sustainable project

Umberto Palermo described the Orbassano plant as a “nano-factory”, capable of transforming an abandoned industrial area into an innovative and sustainable production center. “We have rethought every phase of production – explained Palermo – reducing Co₂ emissions and water consumption, and using noble and recyclable materials such as aluminium, stainless steel, laminated marine wood and recycled ABS. The objective is to create useful, beautiful and truly sustainable vehicles, which meet the needs of those who live and work in the city”. Mole Urbana’s philosophy aims to combine design, functionality and sustainability, offering ethical and accessible urban mobility. Each microcar is designed and built entirely in Italy, with local, efficient and circular production.

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