Asics records strong sales and profit growth and raises forecast

The Japanese sporting goods manufacturer Asics Corporation achieved strong growth in the first nine months of the 2025 financial year. According to an interim report published on Wednesday, sales exceeded the 600 billion Japanese yen mark for the first time. Compared to the same period last year, it increased by 19 percent to 625 billion yen (3.72 billion euros).

This growth contributed to a significant improvement in earnings. Operating profit rose 39.4 percent to 127.6 billion yen, resulting in an operating margin of 20.4 percent – an improvement of three percentage points. Profit attributable to the owners of the parent company increased by 32.9 percent to 86.3 billion yen. The company’s gross margin improved 1.1 percentage points to 56.5 percent.

All product categories contributed to the strong results with higher sales. The main growth drivers were the lifestyle and fashion segments. The SportStyle and Onitsuka Tiger divisions achieved outstanding sales growth of almost 50 percent compared to the same period last year. At the same time, profits and margins increased significantly in both categories.

The Performance Running division, which remains a core segment, also continued its successful course. Net sales rose by 10.1 percent to 284.3 billion yen. The Apparel and Equipment and Core Performance Sports divisions also posted solid sales increases of 10.7 and 7.3 percent, respectively. Profits in the clothing and equipment sector grew by 51.4 percent.

All market regions contributed to sales growth. Asics Japan’s sales rose by 22.5 percent to 152.1 billion yen. This was partly due to strong demand from tourists. Europe had the largest sales volume, up 25 percent to 178.9 billion yen, driven by strong results across all categories.

Regions with high growth potential such as Southeast and South Asia recorded a sales increase of 33.3 percent. The North America region reported a 7.9 percent increase in net sales despite strategic restrictions in e-commerce. The operating margin there improved by 3.5 percentage points to 14.2 percent.

Due to this strong overall performance, the company has adjusted its forecast for the current financial year. Sales are now expected to grow by 17.9 percent to 800 billion yen. Operating profit is expected to reach 140 billion yen, increasing by 39.8 percent compared to the previous year.