Swing opens its first shop-in-shop at the Stackmann fashion store in Buxtehude.
Swing offers its collections from the brand of the same name and its sister brand Hey Kyla on a sales area of more than 30 square meters, the occasion fashion specialist based in Schermbeck, North Rhine-Westphalia, announced on Monday. This is intended to expand the brand presence in stationary retail and strengthen the customer experience.
“With the space at Stackmann, we are creating a visible stage for our brands – and offering customers an inspiring, competent shopping experience when it comes to occasion fashion,” said Swing managing director Moritz Schwack. “The concept unites our brand worlds, strengthens brand perception and serves as a pilot for other areas in Germany.”