French luxury house Dior’s chief executive officer (CEO), Delphine Arnault, said she was “very optimistic” about the company’s future in an Oct. 26 interview with La Tribune Dimanche.
Dior is one of the most renowned brands of the French luxury goods group LVMH, the world leader in the industry. “I am very optimistic about the future,” explained Arnault. “The sector remains extremely promising,” assured the boss of Dior, LVMH’s second largest brand after Louis Vuitton.
Sales had been declining for several months. However, when presenting third-quarter results on October 14, LVMH said that “trend improvement is emerging.”
“You shouldn’t focus on the short term,” clarified Arnault. “It’s important not just to think about the next quarter, but to have a ten or twenty year perspective.”
The daughter of billionaire Bernard Arnault, head of LVMH, emphasized the crucial importance of the US market for Dior. This is “very important for us, as for all houses in the group”. This is due, among other things, to the fact that the population has high purchasing power and likes to consume. This market “still holds strong development potential for Dior today,” she emphasized. The house has just opened two new stores in the United States, in New York and Los Angeles.
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