US-based Deckers Brands announced strong financial results for the second quarter ended September 30, 2025. Net sales rose by 9.1 percent to 1.43 billion US dollars (around 1.23 billion euros).
The growth was driven by the double-digit performance of the core brands Hoka and Ugg. Hoka’s net sales increased by 11.1 percent to $634.1 million, and Ugg’s increased by 10.1 percent to $759.6 million. In contrast, net sales for the other brands fell by 26.5 percent to $37.2 million.
Chief Executive Officer (CEO) Stefano Caroti emphasized that brands’ ability to build a close connection with consumers through innovative products is encouraging. In combination with the company’s strong business model, they are confident that they will achieve the forecast for the entire financial year.
Geographically, there was clear momentum, particularly internationally: sales outside the USA rose by 29.3 percent to 591.3 million US dollars, while domestic net sales fell slightly by 1.7 percent. Profitability also improved: operating income increased to $326.5 million, compared to $305.1 million in the same period last year. Diluted earnings per share were $1.82, compared to $1.59 a year ago.
For the full fiscal year ending March 31, 2026, Deckers Brands forecasts net sales of approximately $5.35 billion. Hoka is expected to grow in the low teens percent range, while Ugg is expected to grow in the low to mid single-digit percentage range. Diluted earnings per share are expected to be between $6.30 and $6.39.
The company remains financially sound and has $1.414 billion in cash – with no outstanding loans. Capital was also actively returned to shareholders: During the quarter, Deckers Brands bought back around 2.6 million of its own shares for a total of $282 million.
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