Dutch outdoor and sportswear brand Protest is expanding with two new outlet stores. One is in Salzburg, Austria, the other in Ochtrup, Germany, right on the border near Enschede. With this expansion, Protest wants to be even closer to its customers and offer fans of outdoor and winter sports fashion a direct shopping experience. The first opening days were enthusiastically received by both customers and the management of the outlet operator McArthurGlen.
The store in Salzburg celebrated a smooth opening – apart from a few minor challenges, as they occur with every new opening. The feedback from customers and the McArthurGlen team was consistently positive. Protest therefore looks back with pride on the successful start. The opening in Ochtrup followed shortly afterwards. As soon as the doors opened, visitors streamed in. Thanks to the fall holidays, there was an energetic atmosphere right from the start and the store was well attended.
With the two new locations, Protest is taking an important step in expanding its presence in Europe. Both outlets serve as a platform to present the collections and strengthen the brand experience. At the same time, they create space for direct exchange with lovers of summer, outdoor and winter sports fashion. The company expects the stores to contribute to strong sales and increased brand awareness – further driving Protest’s international growth.
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