The board of ANWR Group eG appointed Désirée Orlowski to the management of ANWR Schuh GmbH on November 1st. In this position, she will manage the shoe retail group’s business together with Astrid Heinze. In the future, Orlowski will be responsible for the product and sales areas, while Heinze will be primarily responsible for supporting dealers, personnel and communication.
Orlowski has been working at ANWR for three years and, in her role as Head of Product, has, among other things, reformed the “Shoe Love Partner Program”. The aim of the program is to give affiliated retailers exclusive access to particularly attractively conditioned goods, best-selling products and specialized manufacturer modules. The aim is to optimize returns in specialist retail. Before joining ANWR, she worked for Hugo Boss and Prada, among others.
“We are pleased to be able to complement the management of ANWR Schuh with an experienced retail manager,” says Tobias Eichmeier, member of the board and Chief Commercial Officer (CCO) of ANWR Group eG. “Désirée has played a key role in the development of ANWR Schuh over the past three years and has set an important course for the future.”
ANWR Schuh is a trading association of shoe retailers and part of the cooperatively organized ANWR group of companies. With a billing volume of 19.3 billion euros, ANWR is one of the highest-turnover trading partnerships in Europe.