The French clothing group SMCP slightly increased its sales in the third quarter of 2025. According to a statement published on Thursday, revenue grew by 0.6 percent to 295.4 million euros compared to the same period last year. The parent company of the brands Sandro, Maje, Claudie Pierlot and Fursac achieved growth in all geographical regions except France and Asia. In the first nine months of the year, sales exceeded the corresponding previous year’s level by 1.3 percent.
In France, sales in the third quarter amounted to 97 million euros. This corresponds to a slight decrease of 0.8 percent. According to the group, the decline was due to a “complex political-macroeconomic environment, particularly in September”. However, the development was “above the market average” and “confirmed the desirability of the brands,” emphasized SMCP. “We are demonstrating good resilience,” explained group CEO Isabelle Guichot, according to the statement.
Like-for-like sales increased in physical stores. This indicates a recovery after the 2024 Olympics. At the same time, online sales have slowed due to the reduction in discounts, the company explained. In addition, the number of stores was reduced by seven stores during the quarter. This is “in line with the network optimization strategy”.
In the Asia-Pacific region, sales fell by 15.3 percent to 40.4 million euros in the third quarter. According to the group, the reasons for this were the “optimization of the network” in China with 65 net closures in 2024 and the strong reduction in discounts that was initiated in 2025.
An ‘excellent dynamic’ in America
In contrast, the group benefited from “excellent dynamics” in America. Sales there rose by 3.7 percent to 46.7 million euros. In Europe outside France and the Middle East there was also growth of 8.1 percent to 110.3 million euros.
The group also expanded its branch network to include eleven additional stores in Europe and the Middle East. There are now a total of 1,651 points of sale worldwide. The expansion took place “particularly through partners, with the development of a new country, Georgia, and in existing markets” such as Egypt and the Balkan states.
Broken down by brand, Maje was the growth driver with an increase of 2.3 percent, followed by Sandro with an increase of 0.1 percent. The other two brands, Claudie Pierlot and Fursac, recorded a combined decline of 2.8 percent.
“The good momentum of the first half of the year has been confirmed,” summarized Guichot. She is now “looking to the end of the year with confidence, even if the market remains uncertain.”
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