Italian fashion brand Diesel has strengthened its presence in South Korea. On Tuesday, the Denis specialist, which is part of the OTB SpA group of companies, announced the opening of its new flagship store in the capital Seoul.
Located in the trendy Hannam district, the store marks “a new era for Diesel in Korea” and is “a strong statement of the brand’s global retail vision,” said a statement. Designer Glenn Martens was in charge of the design.
According to the clothing retailer, the store is offering a new denim customizing service for the first time, which will soon be rolled out in the brand’s stores in Milan and Tokyo. It also houses “Diesel’s first café, created in collaboration with Anthracite Coffee Roasters.”
