The denim specialist Diesel has opened a new store in Berlin. The brand, which belongs to the Italian fashion group OTB Group, chose the sought-after Kurfürstendamm shopping mile.
The new store at Kurfürstendamm 195, at the corner of Bleibtreustrasse, is a milestone in the brand’s global expansion, Diesel announced on Thursday. The company presents a mixture of fashion and art on two floors.
While both offer the latest collections for women, men and accessories as well as a selection of runway pieces, the upper part also houses an art pop-up. A changing program with international campaigns and collaborations will be on display there.
The centerpiece is the denim area, highlighted by a visual installation inspired by the brand’s Biscotto logo.
