Ottolinger and Tinder bring people together. Christa Bösch and Cosima Gadient, the Swiss designers behind the brand, which are known for their deconstructed design, have dealt with human connections for their Tinder capsule, the US company of the same name said on Monday. There is a “new” and an “old” part.
For “Re/Pair”, influencers have donated old clothing to the inside like Kicki Yang Zhang and Lin and the Model Aweng Chuol, which were then transformed into new creations in the Ottolinger style. The results are auctioned after Paris Fashion Week and come from the NGO Lambda EV, which is committed to LGBTQ+rights, strengthening young people and including communities in Europe and beyond.
“At Tinder, we believe in the possibilities that arise when people combine,” says Melissa Hobley, Chief Marketing Officer at Tinder. “Our partnership with Ottolinger expresses this idea with the idea of` Re/pair´ – by transforming what already exists, from clothing to stories or first impressions, into something new and future -oriented. “
“I am with Otto”
The second part is a tinder capsule that consists of several T-shirts and a two-part necklace. The T-shirts and also the accessory play with the presence of the “counterpart”. While the chain only reveals the full importance when the sections are combined, the clothing plays with the so-called “couple T-shirts”. The focus is on the slogan “I’m with ___” known for these pieces, under which one arrow then points to the other person. In this case, the gap is filled by “Otto”. This means that the brand actually laid the perfect foundation stone for the next couple look at the street styles of the coming season.
The Tinder capsule is already available in the Ottolinger online shop, whereby the chain cost 85 euros and the T-shirts between 95 and 135 euros depending on the style.