Delvaux, the oldest luxury leather goods in the world, continues its expansion in Asia with six new boutique openings. Following the tradition, the current designs of Vudafieri-Saverino Partners also come. Since 2012, the Milan Studio has been responsible for the concept of all the Belgian brand’s boutiques. His architectural language beats the bridge between tradition and innovation and fits seamlessly into the cultural and spatial context of each location.
This complexity has always shaped the studio’s approach. Vudafieri-Saverino Partners has already realized more than 100 flagship stores and boutiques for Delvaux. The interpretation of brand philosophy creates spaces that combine inheritance, craftsmanship and contemporary spirit into a unique experience. Each boutique becomes the tangible expression of the values of Delvaux: respect for tradition, attention to detail and a fine feeling for the cultural context.
“We have been conducting a creative dialogue with Delvaux for many years, in which every new location represents another chapter of the same story,” explain Tiziano Vudafieri and Claudio Saverino. “Our goal is not to repeat a rigid format, but to reinterpret the timeless values of the brand again and again – in accordance with the Genius Loci of every city.”
New addresses in Asia
The recent openings in Bangkok, Shanghai, Macao, Gwangju and two boutiques in Seoul expand this vision and make the stores manifestations of a constantly developing brand identity. Architectural elements take up recurring motifs, but vary depending on the location and room concept.
The facades take up geometric patterns such as chessboard or diamond and contrast with dark surfaces and polished gold details. The shop windows are from leading designers: inside and artists: inspired inside. In Gwangju, for example, the design is based on the modular rotary shelf of the architect Claudio Salocchi from the 1960s.
Room concepts and staging
Inside, fine materials, tailor -made details and a narrative structure dominate that focuses on the product and stages it as a work of art. The rooms-from the foyer to the studio/bar area to the VIC room-never have an overwhelming effect, but invite you to a personal, sensual journey in which the beauty becomes subtle without being imposed.
The Vic room in Gwangju impresses with flowing lines and terracotta-colored walls and floors that create a simple, harmonious atmosphere. In Shanghai, a number of marble slabs placed next to each other in the foyer effectively stage the handbags. The new store in the Siam Paragon Mall in Bangkok also reflects the design philosophy of VSP perfectly. The shop window combines brushed brass with backlit lattice panels in a chessboard -like pattern and thus creates a striking visual rhythm.
In the foyer, a wall of three floating, hexagonal glass fiber panels in marble-look receive the visitors: inside. The elements designed by the artist Filippo Falaguasta form a symmetrical, sculptural composition. In the hallway, two iconic pieces of furniture from Delvaux-the cupboards “Martin & Jean”-create a transition zone together with two Gueridon side tables from the 18th century, framed by niches and curved shapes. The studio/bar area is created mirror-image, with burned brass elements and grid panels, which, in combination with gentle lighting and warm atmosphere, emphasize the brand’s craftsmanship.
The VIC room is also in this area. He is completely lined with the Delvaux wallpaper “Alter Ego” and creates an inviting ambience. A sculptural wavy wall object forms the eye -catcher here, accompanied by modern seating and a color -coordinated carpet.
Global branded voice with a local accent
In Asia, Vudafieri-Saverino Partners reinterpreted Delvaux’s essence with a fine sense of architecture, materials and urban dynamics. The resulting boutiques strengthen the position of the brand as a symbol of luxury in the region and consolidate their global status.
The special strength of the studio is to preserve a consistent narrative and at the same time include local peculiarities. Delvaux speaks in Milan, New York and Shanghai with a uniform brand vote, the tone of which always adapts harmoniously to the respective environment.
This article was used with digital tools translated.
Fashionunited uses artificial intelligence to accelerate the translation of articles and improve the end result. They help us make the international reporting of fashionunited a German -speaking readership quickly and comprehensively accessible. Articles that have been translated using AI-based tools are read and carefully edited by our editor: Correcting inside before they are published. If you have any questions or comments, please contact me by email to [email protected]