THEThe chicken is The second of meat most loved by Italians who consume him at least once a week. To celebrate this food, on 2 October the Roast chicken daypromoted by Unaitaliathe Association of Manufacturers of Avicole Carni. Theme of this ninth edition is the crunchiness and the so -called “crunch effect”. But why does the food that “sounds” satisfy the palate and has positive effects on the life point?
Chicken: because it is good
«White meats are an optimal choice for health. Rich in Nobile proteins and essential amino acids are essential for the construction and maintenance of the muscles. I am poor of saturated fats and calorieshighly digestiblethanks to thin muscle fibers and poor presence of connective tissue. In addition, they are an excellent source of vitamins of group B and vitamin B12, essential for energy metabolism and the nervous system “, explains the Professor Luca Pirettanutritionist and gastroenterologist of theBiomedical Campus University of Rome. «Today the white meats are increasingly appreciated by the Italians: 2024 has seen the Domestic purchases growing 4.6% compared to the previous year. A trend also confirmed by the first quarter 2025, with a +5.7% compared to the previous year “, he underlines Lara Sanfrancescodirector of Unaitalia and continues: «The roast chicken Day is an opportunity to discover trends and curiosities about one 100% meat made in Italy, that 94% of families like For its nutritional properties, the taste and versatility of preparation, which can range from Healthy versions to the most appetizing and crunchy ones ».
Roast chicken Day: the word to the chef
Among the ambassadors of This ninth edition, “roast chicken sounds well” There is also the “grilled master” Errico Recanati of Andreina restaurant1 Michelin star, which will cook the perfect crunchy recipe: Chicken cracker in potacchio and smoked garlic, For a unique sound experience focused on the crunch effect. The sounds of the recipelike the rustle of the ingredients, the sound of the preparations and the crunch of roast chicken, will be transformed in An electronic music concert from the unique sound to see at 16.00 on the Facebook channel of www.vivailpollo.it. For Recanati Crunchness is a key element: «It conveys attention on the plate, on chewing and allows you to better enjoy flavors. The embers in this is fundamental: it is necessary to find the right distance to have the maximum yield and quality ».
Crunchiness: because liked
For “Crunch Effect“ We mean the phenomenon for which to chew calmly, listening The sound of crunchy food that melts in the mouth, relaxes the nerves and fully enjoy the meaning of the dish. A trend, that of crunchiness, that passionate 8 out of 10 Italianswith 57% who chooses more and more Cruchy foods than in the past, and whose roast chicken is a perfect example. For 6 out of 10 Italians, in fact, the roasted chicken crunch generates contentment and satisfaction: almost a third claims that this dish provides greater satiety than other crunchy foods. In addition, about 4 out of 10 Italians claim that Roast chicken is their comfort foodbecause they love the crunchiness of the skin. It is no coincidence that in the ranking of favorite salty crunchy foods, they place the chicken in the first five positions. This is revealed by a Flash Survey Astraricerche. Other foods also present the fries: vegetables, pancakes, courgette flowers and fried chicken, fries and bruschetta.
Crunch Factor: what science says
Food enhances all the senses because it is not only constituted by odorview and flavor, but also from sound. Science says it. The noise of chewing can also reach the 63 decibels, more than the sound produced by a normal conversation (60 decibels) and the rustle of the leaves (20 decibels). The crunchy, therefore, is music for the senses And it influences our relationship with food. Every product that can be sherald requires a longer chewing time and allows a increase in awareness and the Pleasure in food consumption.
It is no coincidence that almost the 65% of Italians connects to the crunchy fulfillment and satisfaction61.4% in Gioia and Allegria, 48.3% at relaxation and relaxation. According to a research conducted by Ball State Universitythe crunchiness of the foods also brings beneficial effects on stressed people. Tasting crunchy food would lead to a Increase in serotonin production which has a calming and relaxing effect on the psyche. The crunch also has a great “slimming” power: a study of the Brigham Young University and of the Colorado State University He highlighted how the chewing of crunchy foods reduces the intake of calories by 30%.