The British online marketplace onbuy announced a significant expansion of its international presence on Tuesday.
The platform is now starting in twelve new European markets, the company said. These are Germany, France, Spain, Italy, the Netherlands, Belgium, Austria, Greece, Finland, Portugal, Ireland and Slovakia. In these countries, retailers could now register for the local platform, the e-commerce specialist said. The aim is to offer the customer: “to offer a credible alternative to US giants like Amazon and Ebay” inside.
With the step now announced, the company, which had announced the takeover of the British online retailer Comet in the spring, consolidate its “status as one of the fastest growing tech companies in Europe,” says a message. The European expansion of Marie Dauphin, which has been appointed Head of Sales, is headed and is now building local teams for the new markets and is supposed to close strategic partnerships in areas such as logistics and e-commerce.
The company wants to increase its GMV to a billion British pound
According to the company, the first experiences in the continental markets are positive: The beta activities there would have led to sales growth by 308 percent, the average growth rates per month were more than forty percent, explained onbuy.
It is expected that the new European markets will contribute an additional 100 million British pounds (115 million euros) to the company’s large Merchandise Value (GMV). In addition, the online retailer expects five million new customers to win there within the next twelve months.
It is already planned to open up eight more markets. Onbuy is currently aiming to increase the annual GMV over the next three years to a total of one billion British pound.