The Paris luxury brand Casablanca Paris has announced the appointment of Priya de Souza as the new Chief Marketing Officer. She started her position on September 22nd. De Souza will report directly to CEO Frederick Lukoff and work closely with creative director Charaf Tajer.
In her new function, Priya de Souza will be responsible for the conception and implementation of the label’s global communication and marketing strategy. It is appointed at a time when brands want to strengthen their positioning in an increasingly competitive fashion market.
A career characterized by culture and cooperation
Before moving to Casablanca Paris, Priya de Souza worked for the agency Dazed Media for almost ten years, which is primarily known for her fashion magazine “Dazed”. During this time she was responsible for the collaborations and was able to gain experience in the areas of partnerships and targeted communication.
Priya de Souza also looked after all campaigns for all fashion cooperations from the Adidas Originals brand, such as Gucci, Balenciaga and Grace Wales Bonn. Their role in the sports brand also included the management of social media and public relations.
In a message, creative director Charaf Tajer emphasized the importance of this appointment for the future of the fashion house. He explained: “Priya and I have known each other for 15 years, and it is a pleasure to welcome such a brilliant and sensitive spirit in the industry. It has the rare ability to understand both the industry and the social movements that shape our world. I am very much looking forward to writing the next chapter of the brand with it.”
Casablanca Paris has been able to grow considerably in recent years
This appointment is also important for the industry, because it testifies to the will of Casablanca Paris to build on the latest success and to pursue a structured marketing approach. Priya de Souza’s experiences with strategic cooperation and targeted communication could enable the brand to increase their visibility and to expand their worldwide presence.
Last June, seven years after its foundation, Casablanca Paris opened his first flagship store in Paris in Rue Du Faubourg Saint-Honoré 62. Originally geared towards men’s collections, the Universe of Casablanca has now expanded and now also includes women’s fashion and a wide range of luxury accessories.
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