The Swiss sporting goods provider on Holding AG opened its first flagship store in Zurich on Friday.
According to his own words, the sports shoe specialist was able to celebrate a “home game”: the company’s headquarters are also located in the financial metropolis. “The opening underlines the clear commitment to the home market, where the global success story of the brand began,” says a message.
As a location, the company chose rooms at Limmatquai 28 in the center of the old town of Zurich. On there, on two floors with a total area of more than 500 square meters now offers its entire range, which includes shoes, sportswear and accessories.
With the reopening, the brand also wants to set an example. “At a time when the world is increasingly moving into digital, on deliberately invests in the physical encounter,” said the company. “The new flagship store is not just a sales area, but a place that makes the passion for movement and innovation noticeable.”
Co -founder David Allemann underlined the special importance of the location for the globally successful sporting goods provider: “Switzerland is the origin for us and at the same time the innovation center of ON,” he said in a statement. “With the new store on the Limmatquai, the heart of on in the middle of our hometown – close to the people who have cheered us on since the start.”
At the beginning it “took a lot of courage to start a radical idea for a new running shoe,” said Allemann. “The fact that on Switzerland today in the first league of global sports brands is so successfully representing us.”
