MIlano, 23 sets. (askanews) – A dress as a way of telling the silent embrace of a land, fashion as a voice of a country, of its people, of its soul. These are the ideas they guided The photographic project “Italy in fashion” by Andrea Varani With the model Ludmilla Voronkina Bozzetti. The result is an exhibition in the Deloitte Gallery in Milan, in the defrosting church of San Paolo Converso, a 16th century jewel which today is part of the Deloitte campus.
“I have been working in fashion photography for more than 40 years – said Varani to Askanews – and this time I tried to use photography not limiting myself to fashion, but going a little further, to try to tell our country a little, Italy. The narration is born when there is one fusion between fashion and the landscape, when they are no longer single, distinct entities, but they merge together at that point it becomes narrative“.
Fashion as Italian landscape: Andrea Varani’s exhibition at the Deloitte Gallery
The 46 shots tell a journey through the 20 regions of our country. In each image Ludmilla Voronkina Bozzetti wears creations of the most prestigious Italian maison immersing itself in the landscape: From the Dolomites to Sicily, from the medieval villages of Umbria to the Venetian lagoon. “The project – added Ludmilla Voronkina Bozzetti – is all born for our love for Italy and from wanting to tell this great love. Equid me in all these people, representatives of Italian excellence, was a unique emotion because each shot is a life, each shot is a story, each shot is an emotion”.
For Deloitte, then, the exhibition, also made With the patronage of the National Chamber of Italian Fashion and Pitti Immaginerepresents a further stage of the commitment in the cultural field. “This is a path – explained Fabio Pompeii, CEO of Deloitte Central Mediterranean – which started a few years ago with our Deloitte foundation that has invested so much starting from the world of photography on these themes where we launched a photographic contest already a few years ago. And therefore we are pleased when we have in May inaugurated this space, this space of the Deloitte gallery, This wonderful church of San Paolo Converse, To be able to dedicate it precisely to these moments of art and culture with the goal also to strengthen a little what is our contact, our life integrated in the rest of the city, with culture and art in the first place “.
“Italy in fashion” can be visited until 10 October 2025, by invitation and by booking on the dedicated website.
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