Despite the mew consumption mood, Intersport is expecting slightly better business again. “So far we have grown significantly more than the market, and even in stationary retail, business has been going a little better over the summer. We hope to get through the curve well,” said the head of the dealer association, Alexander von Preen, the German Press Agency.
However, the prerequisite for this is that the last quarter, which is particularly important for the dealers, develops accordingly. Among other things, they benefited from the high demand for articles for running sports.
The financial year at Intersport Germany lasts from the beginning of October to the end of September. In 2023/24, the dealers made sales of 3.46 billion euros, among other things, because of the cloudy consumption mood – it was one percent below the maximum value of the previous year. The dealer association generally did not provide any information on the profit.
Intersport on expansion course
Intersport is according to Germany’s largest sports dealer group. It recently belonged to her nationwide around 700 dealers with more than 1,400 shops. More than 400 of them also operate under the name Intersport. By 2030, the network plans to increase its turnover to around six billion euros – and thus to an expected market share of a good 30 percent.
Intersport expands vigorously: at least 100 new shops in Germany are to be added by the end of the decade. Well over half of the target spent in 2023, people have already been reached, said von Preen. You will also continue to invest in your own online marketplace and digitization.
“Customers don’t just expect high -quality products”
The cooperative network also wants to grow with particularly large premium business. There are six of them in Germany, more than five more are to follow by the end of 2026. The dealer there offers trail running events, summit tours and ski tests in the Alps or preparations for the Berlin Marathon. Actions are also planned for the men’s World Cup in the coming year.
Intersport is also an official partner of several Hyrox races. This is an indoor competition, in which the participants manage eight times 1,000 meters and in between with workout stations. “Hyrox has risen the fastest growing fitness sport worldwide-the trend is rising rapidly,” said von Preen. “We are happy to be here with our dealers: 12,000 athletes are expected at the event in Hamburg at the beginning of October alone.”