The spring/summer 2026 season of the London Fashion Week (LFW) officially starts on Thursday, September 18. It will be announced as a brave restart that is supposed to initiate the “next era of British fashion”. In addition to well -known labels such as Burberry, Erdem and Richard Quinn, the focus is on emerging talents such as Oscar Ouyang and Joshua Ewusie.
It is the first season for the new managing director of the British Fashion Council (BFC), Laura Weir. According to the organizer, 18 percent more designers present themselves: inside than before. The BFC pursues a “designer: internal-centered approach”, which is ambitious and targeted and food from London’s creative energy.
The London Fashion Week is officially planned from September 18 to September 22nd. However, the first events outside the official program took place a day earlier. The American fashion designer Jeff Garner presents his sustainable fashion brand prophetics in the Tower of London. It shows his latest collection with plant colors. At the same time, the premiere of his new fashion documentary ‘Let Them Be naked’ takes place, which reveals the hidden toxins in clothing.
Designer: Milestones celebrate on the inside this season
The SS26 season also marks some special anniversaries. Roksanda celebrates her twenty year. David Koma organizes an anniversary dinner on the occasion of his fifteen -year business anniversary. Patrick McDowell presents a catwalk show before his thirtieth birthday.
The talent smithy fashion East, led by Lulu Kennedy, celebrates its twenty -five year anniversary. Also present are the designer born in Barcelona and graduate of Central Saint Martins Ma, Jacek Gleba, who makes his debut at Fashion East. Likewise, the newcomer Maythew, the label of the same name by the designer Louis Mayhew, based in the UK, whose styling was created in collaboration with his long -time creative partner Lara McGrath.
The Talentschmiede Fashion East will set up a London Fashion Week Hub in the Institute of Contemporary Arts from September 20 to 21 September. A retrospective exhibition, public discussion rounds and film screenings are planned, which are aimed at students, fashion enthusiasts and the wider creative community.
One of the other designers: inside that celebrate anniversaries is the Taiwanese designer Jenn Lee. She returns to the LFW to celebrate her tenth anniversary. Lee presents a collection that is inspired by the Far Eastern literary classic ‘The Dream of the Red Chamber’ and researches topics such as fragility, nostalgia and emotional intensity. Her presentation on September 21 promises a mixture of ‘fashion, performance and technology for an unforgettable show’.
The British fashion label Rixo also organizes a presentation for its tenth anniversary. The SS26 collection is shown there, which also includes designs with liberty fabrics. The vintage-inspired label also celebrates with a limited charity t-shirt, the proceeds of which were supported. The T-shirt is available in two color variants and was inspired by anti-war blasts from the revolutionary 60s and 70s as well as the striking illustration styles of artists such as Picasso.
Debüts that you shouldn’t miss
There are a number of newcomers: inside the LFW SS26 program. This includes Oscar Ouyang, an up -and -coming designer who redefines knitwear in men’s fashion. It is part of the Newgen program, in addition to Joshua Ewusies of the same name Ewusie, Aletta, Louther and Liza Keane, as well as the jewelry brands The Ouze and Octi.
Kleysteg and presentation debuts also give Dreaming Eli, Kseniaschnaider, Kyle Ho, Lucia Safdie, Rory William buterty and the adaptive label Unhidden. In addition, the LFW welcomes the Indian designer Anamika Khanna in the program. She celebrates her first appearance on the international catwalk scene with her contemporary label AK | OK.
To participate in the program, Khanna said in a statement: “London stands for a fearless creative expression, a natural consequence of its rich cultural diversity. I cannot imagine more suitable platform for AK | OK to meet the world.”
The Hungarian brand for Contemporary Fashion, Nanushka, will give its LFW debut on September 22nd with a catwalk show. Women’s fashion, men’s fashion and accessories are presented. The label based in Budapest was previously represented at New York Fashion Week and the local Budapest Central European Fashion Week.
Farewell to the catwalk
The label JW Anderson does not organize a catwalk show for its label of the same name this season, but the Northern Irish designer of the same name decided to stage a ‘special evening event’ on September 19 in cooperation with the BFC. He celebrates the relaunch of the brand as a lifestyle label, which focuses on ‘objects of the highest craftsmanship’.
Anderson also works with Google Pixel for the exclusive dinner to combine the ‘worlds of technology, creativity and fashion’. He will use Gemini on pixels to bring product images to life through animated art. So he would like to highlight the creativity of his ‘curiosity cabinet’ and tell the history of the new orientation of the brand.
The BFC adds that the partnership aims to promote the future of British creativity in the Age of AI and ‘designers: to equip the right tools and the knowledge in order to use technological innovations in their creative process.
London Fashion Week SS26 runs from September 18th to 22nd
Other highlights of the SS26 are Patrick McDowell, this year’s winner of Queen Elizabeth II Award for British Design. He will reveal his new brand identity while repositioning his brand of the same name for ‘continuous growth and creative exploration’. Conner Ives, winner of the BFC/Vogue Designer Fashion Fund, also returns to the catwalk.
The Swedish moderate H&M returns to the program with a ‘fresh and exciting catwalk format. He wants to further strengthen his ‘upscale design direction’.
The program is completed by Bora Aksu, Mithridate, Noon by Noor, Harri, Labrum London, Edeline Lee, Kent & Curwen, Talia Byre, Susan Fang, Malone Souliers, Ashish, Aaron Esh, Charlie Constantinou, Johanna PARV, KAROLINE VITO, KAZNA Asker, Lueder, Pauline Dujancourt, Steve O Smith, The Winter House, Tolu Coker and Yaku.
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