THEto continuous history. Christian Louboutin writes a new chapter with the appointment of Jaden Smith, 27 years oldto the first creative director of the maison man. A choice that marks a crucial passage in the evolution of the male universe of the brand, today in strong growth (already represents 24% of the business for the brand of the red sole shoes, born in 1992).
Will Smith’s son – actor, singer, activistfrom today also in all respects Shoe Designer – It will be driving four collections per year of footwear, leather goods and men’s accessories. But not only that: its task will also be to define an innovative visual and emotional imagination for the brand, which will touch countryside, events and immersive experiences.
Smith from Louboutin, the debut dates
His first Avant-Première capsule will be available from January 2026 in selected boutiques and online on Christianlouboutin.com. The official debut? At the Paris Fashion Week Manwith the autumn-winter 2026/2027 collection.
Who is Jaden Smith
Jaden Christopher Syre Smith, Born on July 8, 1998 in MalibuCalifornia, He is the son of the actors Will Smith and Jada Pinkett Smith; has a younger sister, Willowand a larger half -brother, Trey. He made his debut at the cinema very young, with In search of happiness (2006), alongside the father.
Today that child that everyone remembers He is an established and multifaceted artist, with several discs behind them (Syre, Erys) but also partnership in the Footwear (he has worked in the past, among others, with New Balance) and a Streetwear brand (Msftsrepcreated in 2012 with her sister Willow and some friends). Jaden Smith promises to bring Louboutin to the world a lively, fresh and original touch. Will he succeed? What is certain that his is (already) a stellar path, which weaves cinema, music, performance and fashion.
Head in the clouds? Jaden Smith on the red carpet of the Grammy 2025 in complete Louis Vuitton and headdress at Castello di Abadi (Photo by Kevin Mazur/Getty Images For the Recording Academy).
Jaden Smith and Christian Louboutin, the meeting in Paris
The collaboration between the two, which sounds an original, would have been born from a meeting in Paris in 2019, which triggered a creative dialogue based on mutual esteem. “When I met Jaden for the first time, I saw a natural interpreter for the maison in him,” said the Shoe Couturier Christian Loubutinfounder of the homonymous brand that bears its name. “His universe is rich, multidimensional and stimulating, his curiosity and opening are extraordinary”.
In the note issued by the label, the young Smith echoes him: «Merge my vision with that of Christian comes completely naturally, because we see the world in a very similar way. There is shared respect for creative freedom, and this is what, in my opinion, makes our collaboration possible “.
Is the creative director the new star?
The entry of Jaden Smith into the ranks of Christian Louboutin is part of a wider panorama, which sees the great maison for some time to figures symbol of pop culture and entertainment to rewrite the rules of luxury: And The case of Pharrell Williams, driving Louis Vuitton Man from February 2023, who inaugurated a new season of contamination between fashion and music.
A choice that the footwear brand reiterates with Jaden Smith, transforming the multifaceted talent into creative compass for the male future of the brand. At three, you know, the trend is triggered: who will be the next “stellar” creative director?