CAMILLA D’APONEdegree in Pharmacy and Studies in the United States, In 2012 he founded together with his mother, Elena Aceto di Capriglia, we have, brand of skincare among the most established on the market of Today. We met Dr. D’Antonio on the occasion of the launch on the market of Hyaluronic14+ Fusion Serum and Poli-Hyaluronic14+ Fusion Cream. His passion for research is evident from how he talks about his products and the affection for his loyal customers pushes her every day to innovate serums and creams with exclusive patents. Brought us within the world We With important technical details to better understand the quality of his brand and with the transport for his work, only the characteristic of the successful young entrepreneurs who want to constantly improve.
Dr. Camilla D’Antonio
Can you tell us something more about Hyaluronic14+ Fusion Serum and Poli-Hyaluronic14+ Fusion Cream?
The two innovative high performance treatments just presented are our novelties of the second half. Developed to instill volume and turgor to the skin and offer it a deep, targeted and lasting hydration.
Starting from Hyaluronic14+ patentwhich we find both in the serum and in the cream, we developed the first formula based on different types of hyaluronic acids: in particular 7 different types and 14 molecular weights and beyond. Inside, the various hyaluronic acids have particular characteristics. First of all, there is the different molecular weights: high, medium, low and nano, which allow you to act at different levels of the skin, from the surface to the deepest layers. Then the various types of acids such as the cross-linkate hyaluronic acid which forms a sort of “network” that increases resistance, inhibits hyaluronidase and guarantees a slow release of hydration over time. Acetylated hyaluronic acid, on the other hand, penetrates very well in the tissues and ensures a long -lasting long lasting and subcutaneous volume. Finally we have a specific hydrolyzed dwarf capable of stimulating tissues, fibroblasts, and increasing the endogenous synthesis of hyaluronic acid, with a plumping and regenerating effect.
In this way you work both on the surface, reinforcing the skin barrier and reducing the loss of trans-epidermal water, and in depth, stimulating collagen and hyaluronic acid, increasing the skin’s ability to create and retain water.
What effects do your two new products have on the skin?
The result is twofold: immediate hydration, thanks to the molecules that retain water at different skin levels. Furthermore Hyaluronic14+ Fusion Serum and Poli-Hyaluronic14+ Fusion Cream They also create volume in the long term, because the natural production of hyaluronic acid is stimulated and its loss is reduced. This is particularly important because, from 25 years upwards, the amount of hyaluronic acid in the tissues begins to gradually decrease, this process must be contrasted or at least slowed down as much as possible. With our products we do it by stimulating new synthesis, not only by introducing it to various levels, but also by inhibiting hyaluronidase. The two novelties can also be used on the lips, in particular the serum, with visible results before and after: increases the volume, hydration by +3%, smooth and improves the general aspect.
When I read the composition, the NAG (Acetyl glucosamine) jumped to me, what exactly is it?
We could call it a precursor of hyaluronic acid itself. Inside the two launches, in addition to the 7 types of hyaluronic acid and the 14 molecular weights, the NAG and specific inhibitors of hyaluronidase are included. It is also very useful to those who use hyaluronic acid injectively: thanks to these products, the duration can be extended, which otherwise can be degraded by the sun, smoke or other factors.
What innovations does this relaunch brings with it?
To create the new products we have analyzed more than 600 patents and selected the best raw materials. To these we have added NAG and hyaluronidase inhibitors, developing advanced technology that also takes into account processes such as hydrolysis, pH, fermentation.
Let’s talk about the importance of hyaluronic acid
Today it is well known because, in addition to cosmetics, it is also used in medicine not only aesthetic, but also pediatrics and orthopedics. It is in fact the most used filler on a medical level, much more than botox, to treat wrinkles, lips and side dishes.
In cosmetology it has always been linked to hydration, thanks to the ability to tie water molecules. But over the years it has been discovered that, especially in the different molecular weights, it also manages to stimulate tissues and fibroblasts, giving rise to a concept of deep hydration and cell regeneration.
The first serum of We With this base (Low and High) he dates back to 13 years ago. Since then the sector has been revolutionized and today hyaluronic acid has become, together with vitamin C and retinol, one of the three pillars of cosmetology. It is a consolidated molecule, safe and continuously studied, unlike other “fashion” but still little tested active ingredients.
What are the plans for the future of Miamo?
From a corporate point of view, my mother and I started, with the support of my brother, with 20,000 euros, and this year we aim for 50 million turnover. But the real value was, in all these years, to give continuous innovation to our products to retain our customers. Today we relaunch not a new product, but two historical products of Miamo, enriched and perfected with the most advanced technologies. From the point of view of the research we are already at 2027, we are developing new products both for the skincare line and other novelties such as expanding the Skincolor Care line. We want to bring safe innovation for our consumers.
The real challenge will be to enter the foreign market, unfortunately in Italy it does not get a system in cosmetics, and being able to conquer other nations is not so simple but we will try, we hope to do it.
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