Designers show on the Laustenens: Currently the trends for spring/summer 2026, but the trend researchers: inside of WGSN and their sister company Coloro, which specializes in colors, are one step ahead of them. The duo view as early as autumn/winter 2027/28 and published its four forecast key colors on Wednesday.
In the middle of the continued uncertainties of a global poly crisis, the key colors for autumn/winter 2027/28 react to the need of consumers: inside for stability and orientation. They reflect a wide range of emotions and rely on the interaction of opposing nuances that not only appear aesthetic, but also convey a feeling of consolation and renewal.
“Since we continue to live in a time of unpredictability and uncertainty worldwide, the emotions and feelings of consumers play a crucial role in the color selection for autumn/winter 27/28,” said Clare Smith, Senior Color Strategist at WGSN. “Every key color forms the basis for effective color communication, from feelings of freedom and expressiveness to trust and down-to-earthness.”
The four key colors for autumn/winter 27/28
The key colors for autumn/winter 2027/28 were once again selected from coloroos extensive color palette of over 3,500 tones, according to the message. For autumn/winter 27/28, the focus is on Russet, Peaceful Lilac, Maize and Deep Green.
Russet – Coloro code: 013-30-24
Russet is a warm reddish brown that is reminiscent of autumn landscapes and ripening fruits. The color should convey a feeling of stability and confidence, especially in uncertain times. It is perceived as particularly powerful because it is associated with certainty, courage and reliability worldwide.
Peaceful Lilac – Coloro Code: 135-78-11
This gentle purple sets a conscious counterpoint to the darker tones of the season. It looks modern and slightly futuristic, with subtle notes of electronic music and creative forms of expression. According to the color expert: Inside, Peaceful Lilac Consumer: Inside, help to steer your energy both internally and outwards.
Maize – Coloro Code: 036-65-23
Maize brings a radiant yellow tone into the palette that exudes both warmth and luminosity. The color symbolizes joy and optimism and at the same time address the growing awareness of sustainability and respectful use of resources. Their versatility makes them suitable for different materials and seasons.
Deep Green – Coloro Code: 082-30-14
Deep Green combines elegance with a mysterious, almost natural depth. The color acts as an alternative to black, looks universally usable and supports the current trend towards inclusive design. At the same time, the color consumers addresses: inside that are looking for both strength and thoughtfulness in their looks.