The American clothing group VF Corporation separates from its Dickies brand. On Monday, the group of companies announced the conclusion of a binding agreement with the Brand Management company Bluestar Alliance LLC on the sale of the label. BlueStar Alliance will therefore pay $ 600 million (552 million euros) for Dickies. The transaction is still subject to the usual official permits. It is expected to be completed by the end of 2025.
Dickies, a traditional American brand with a hundred years of history, is known for her hard -wearing work clothes, which has also been established in streetwear. The label is sold in 55 countries and is known for its authentic style, which is well received over generations.
Joseph Gabbay, the CEO of Bluestar Alliance, explained that the company has long since treasures the history of Dickies. It was determined to support the future growth of the brand through the use of consumer knowledge and your own operational expertise.
Bracken Darrell, the CEO of VF Corporation, was confident that Dickies, led by Bluestar Alliance, was facing a “brilliant future”. Sales are in line with the strategy of VF Corporation to continuously check their portfolio. The proceeds should therefore help to reduce the net debt of the group.
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